Maersk
Brand catalogue for Maersk
Maersk needed a brand catalogue to provide an in-depth description of some of its digitalization efforts for an internal audience. They needed someone with an in depth knowledge of Maersk, their brand and CVI. Due to our long standing partnership, SPRING Production was a natural choice.
Based on a long lasting partnership
We have worked with Maersk for many years, so we have an in-depth knowledge of their brand and their design guidelines.
Brief
Maersk needed a brand catalogue to provide an in-depth description of some of its digitalization efforts for an internal audience. The brand catalogue drew its visual inspiration from a Maersk campaign video.
Solution
Based on the texts, images and guidelines we received, we created the catalogue layout and supplementary images, illustrations and graphics in the fresh new double-exposure style, that the client wanted to achieve.
Delivery
This collaborative effort enabled the client’s lead agency to concentrate on the creative development of the catalogue, while SPRING Production handled the operational and production tasks in a lean and cost-efficient manner.
Our work on the catalogue.
Based on the texts, images and guidelines we received, we created the catalogue layout and supplementary images, illustrations and graphics in the fresh new double-exposure style, that the client wanted to achieve.
Our image team also extracted high-res frames from the main campaign video for use in print and elsewhere. Elements from the brand catalogue were also used on Maersk’s online brand platform and internal marketing collateral such as posters, roll-ups, and digital banners.
This collaborative effort enabled the client’s lead agency to concentrate on the creative development of the catalogue, while SPRING Production handled the operational and production tasks in a lean and cost-efficient manner.
