Maersk

Brand catalogue for Maersk

Maersk needed a brand catalogue to provide an in-depth description of some of its digitalization efforts for an internal audience. They needed someone with in depth knowledge of Maersk, as as brand and the CVI. SPRING Production could due to our long lasting partnership with Maersk naturally provide this. The brand catalogue was to draw its visual inspiration from a new campaign video Maersk had made in collaboration with freelance filmmaker Malcolm Green.

Based on a long lasting partnership

That we have worked with Maersk for many years, means that we have an in-depth knowledge on their brand and their design.

Brief

Maersk needed a brand catalogue to provide an in-depth description of some of its digitalization efforts for an internal audience

Solution

Based on the texts, images and guidelines we received, we created the catalogue layout and supplementary images, illustrations and graphics in the fresh new double-exposure style, that the client wanted to achieve

Delivery

This collaborative effort enabled the client’s lead agency to concentrate on the creative development of the catalogue, while SPRING Production handled the operational and production tasks in a lean and cost-efficient manner.

Our work on the catalogue.

Based on the texts, images and guidelines we received, we created the catalogue layout and supplementary images, illustrations and graphics in the fresh new double-exposure style, that the client wanted to achieve.

Our image team also extracted high-res frames from the main campaign video for use in print and elsewhere. Elements from the brand catalogue were also used on Maersk’s online brand platform and internal marketing collateral such as posters, roll-ups, and digital banners.

This collaborative effort enabled the client’s lead agency to concentrate on the creative development of the catalogue, while SPRING Production handled the operational and production tasks in a lean and cost-efficient manner.

A closer look at the catalogue

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