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Rosendahl

Rosendahl is one of the leading manufacturers of Danish design

Since 1984, Rosendahl has been one of the leading manufacturers of the Danish design. Today, Rosendahl Design Group is a dynamic and creative company which is comprised of several design brands, including Holmegaard, Kay Bojesen, and Arne Jacobsen.

What do we do for Rosendahl?

We usually execute full campaigns; therefore, we developed a digital asset management system for the client. The campaign elements we prepare for Rosendahl include:

  • Packaging design
  • Magazine advertisements
  • In-store material
  • Brochures & flyers
  • Brand books.

Why SPRING Production?

At SPRING Production, we always strive to adapt our work to meet the needs of each individual client. We applied our best practices at Rosendahl which needed a single source supplier that was able to handle asset sharing with easy access for all their partners. New product releases often have a rather short time to market and our production setup satisfies Rosendahl’s volume and quality demand perfectly.
Rosendahl chose SRING Production for a number of reasons:

  • Our ability to deliver campaign elements quickly, while maintaining a constant focus on quality and uniformity in marketing communication.
  • Our workflow hub, XMedia, which could quickly be implemented as the distribution center for all Rosendahl’s marketing materials.

How do we work together?

Our work with Rosendahl is simple and efficient. The ad hoc based client requires a minimum amount of project management and a little or no up-front coordination. When the client has an assignment for us, they contact us with the details, we set the timeline together and get to work right away. We pride ourselves in delivering quickly and without compromising the quality of the work. It is as simple as that.

As we have mentioned above, we have developed a digital assets management system for the client which acts as an image database where Rosendahl can manage the images on their own. One of the main benefits of such a system is that it lets the client quickly identify and send product images to the press.

SPRING Production has been delivering quality graphic production to us for many years. Their ability to scale any project to our needs makes them the perfect partner for us.

Margit Friis, Head of Marketing & E-commerce, Rosendahl Design Group