The globally famous toy manufacturer is known not only for being the largest in the world, but also as being one of the world’s strongest brands.
We carry out a variety of different projects for the client. Our work includes the creation of more than 200.000 assets per year – in everything from packaging to HTML5 banners. We also version two annual global campaigns into different formats and languages.
Packaging is another area in which we excel and we’re in charge of 60% of the client’s packaging production. Other work includes motion graphics, core pack production and online experiences to name a few. Ultimately, all the work we carry out can be divided into two categories: graphics and digital.
Core pack production
Motion graphics, animations and 3D
Creating web-optimised assets
Rich media banners
Having previously worked with several different outsourcing setups, the client chose SPRING Production as their sole supplier.
Four key parameters made us stand out.
The ability to ensure full security was paramount for the toy manufacturer, as they roll out new, confidential product lines on a regular basis.
Since the beginning of our partnership with the toy manufacturer, we’ve moved from being just an asset adaptation team to a team with a more creative focus. And in order to adhere to the client’s needs, it’s crucial that we have the scalability and flexibility to adapt to any type of project and deadline. In that respect, one of our most important responsibilities and projects is our core pack production.
We are in charge of core pack production not only for the toy manufacturer, but also for external retailers. In connection with new product releases, for instance, the client sends the necessary assets to us a year before launch. After this, our dedicated packaging team ensures that we can deliver the project just 6 months after the production’s start.