Marketing implementation for XL-Byg

With more than 115 stores spread across the country, XL-BYG is a Scandinavian chain which is one of Denmark’s largest and most notable DIY centres.

What do we do for XL-BYG?

We run the full palette of marketing services – both on a strategic and tactical level. This includes the development of pay-off, brand strategy, seasonal campaigns, omnichannel strategies, banners, television commercials, full campaign executions as well as system management. In order to make the most out of the resources at our disposal, we send image management tasks to our team in Vietnam.

Image management

  • We prepare approximately 10,000 images for cutout.

Campaign execution

  • We prepare commercial elements for different media such as television commercials and brochures.
  • We design a range of different in-store elements for over 115 XL-BYG’s stores
  • We are fully equipped to handle any ad hoc task that lands on our desk.

System management

  • Our data management system provides help in handling any data.
  • Our digital assets management system helps to integrate the data in resource planning systems and web shops.

Why SPRING Production?

Considering our many years of experience in retail production and our ability to quickly adapt to the client’s needs, we were in a prime position to become the perfect partner for XL-BYG.

  • Our system setup supports all of XL-BYG’s production processes so, essentially we are a plug and play solution immediately ready to meet the client’s needs.
  • By making minor changes to the production process, we knew we could reduce production time, which would eventually lead to cost reduction.
  • Since these changes did not compromise the quality of our production, we immediately stood out from our competitors.

How do we work together?

SPRING Production supports XL-BYG’s in-house graphics department, assisting them with any graphical work. To help improve XL-BYG’s own system development, we provide consultancy for them achieve an even greater level of automation and efficiency in their own system.

In order to help the client every step of the process, our project managers provide assistance from the development to the execution of the project.

Working for XL-BYG summarized

Images per year
Tv spots per year
ProffCenter brochures each year
DIY centre brochures each year