Journal

Creativity beyond algorithms: A toolkit for nurturing originality

Creativity under siege Hold on to your seats; AI is rocking our world. With the power to generate content faster than you can say “automation”, most content creators are rubbing their hands with glee. In just a few clicks, you can populate your website, social media, or marketing campaign with fresh material. Sounds great, right? …

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From chaos to cohesion

5 reasons why centralised marketing ecosystems deliver more More, more, more… It’s the same old story: your marketing department need more! More content, more talent, and more capabilities –– they want it all faster, cheaper, and done better than the competition. But in a world where many brands’ marketing ecosystems have developed naturally over time, marketing …

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SPRING Production launches dynamic content writing service in the heart of the UK

  SPRING Production is excited to announce the launch of their dynamic content writing service in Manchester, UK. The global marketing execution partner has added content writing to their ever-expanding range of services with the aim of offering international brands and agencies an all-in-one production solution.   Head of Content, Jack Threlfall, saw content writing as …

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5 ways content writing can empower your brand

In today’s competitive marketing landscape differentiation is crucial for success. If brands want to succeed, they need to establish a unique identity and forge emotional connections with their target audience. Content writing is a powerful tool that can help achieve this goal. According to research, 97% of marketers believe that content writing is a crucial …

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Our visit to Tra Vinh with Saigon Children’s Charity

SPREADING LOVE AND SUPPORT TO UNDERPRIVILEGED CHILDREN IN TRA VINH PROVINCE In November 2022, we had a trip to Tra Vinh province with Saigon Children’s Charity (SCC). This is a part of our annual charity activity to support underprivileged children in education. And till now, SPRING Production charity program has reached 12 years of accompanying …

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Is decoupling marketing development and strategy from asset production worthwhile?

Many businesses are implementing huge changes to their corporate strategy as they attempt to adapt to the challenges of the new normal. They’re exploring new ways of meeting customer needs and changing the way digital marketing assets are both designed and published. To facilitate such transformations, businesses are revaluating the effectiveness of their marketing departments …

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