There is no widely accepted definition of Metaverse and it can sometimes feel like a topical buzzword that is thrown around, without ever really coming to life. The way I see it, the Metaverse is where Virtual Reality meets Social Media. It is a virtual space where people meet, create and interact, just like with …
Creativity under siege Hold on to your seats; AI is rocking our world. With the power to generate content faster than you can say “automation”, most content creators are rubbing their hands with glee. In just a few clicks, you can populate your website, social media, or marketing campaign with fresh material. Sounds great, right? …
Creativity beyond algorithms: A toolkit for nurturing originality Read More »
Back in the early 2000s, Daft Punk’s electronic dance hit urged us to, “Work it harder, make it better. Do it faster, makes us stronger.” At around the same time, the IPA, ISBA and CIPS embarked on the initiative that became Magic + Logic and redefined sustainable business practices for marketing agencies and procurement. Coincidence? …
5 reasons why centralised marketing ecosystems deliver more More, more, more… It’s the same old story: your marketing department need more! More content, more talent, and more capabilities –– they want it all faster, cheaper, and done better than the competition. But in a world where many brands’ marketing ecosystems have developed naturally over time, marketing …
Everyone remembers their first time. Whether it’s riding a bike, using the internet, or seeing a favourite band play live, we all look back to those moments and consider the impact they had on our lives with wide-eyed nostalgia. In my career, I can remember many firsts that changed the way I work, write, and …
In today’s competitive marketing landscape differentiation is crucial for success. If brands want to succeed, they need to establish a unique identity and forge emotional connections with their target audience. Content writing is a powerful tool that can help achieve this goal. According to research, 97% of marketers believe that content writing is a crucial …
Many businesses are implementing huge changes to their corporate strategy as they attempt to adapt to the challenges of the new normal. They’re exploring new ways of meeting customer needs and changing the way digital marketing assets are both designed and published. To facilitate such transformations, businesses are revaluating the effectiveness of their marketing departments …
Is decoupling marketing development and strategy from asset production worthwhile? Read More »
We are now living in a golden age of technology; advances in computers and software have revolutionised the way brands communicate, making it cheaper and faster to create compelling 3D animated videos than ever before. And their use as a marketing tool is soaring – a huge 87% of businesses now use them to communicate …
Five reasons 3D animation will future-proof your business Read More »
