But we’ll bet that, over the years, you’ve been told that offshoring your marketing production is a waste of time (and money): language barriers, poor quality, cultural differences and inconsistent lead times – does this sound familiar?
Trust us, it doesn’t have to be that way – far from it! You just need to be aware of the potential pitfalls related to outsourcing partnerships and choose wisely. Here are four important boxes to tick to make sure you don’t get ‘lost in translation’.