Potential check
Separating marketing development from the production of marketing material is worthwhile for many reasons, but the potential benefits differ a lot from company to company. Many factors come into play when decoupling is on the agenda, and before we can estimate the benefits of working together, we jointly review the collaboration possibilities through a potential check.
We offer
5 different types of potential checks depending on your situation
Our checks aim to provide you with clarity on the central questions of why, what, when, who, and how. Furthermore, we are happy to accompany you with individual sparring sessions or provide guidance along your way.
Below you can find the different types of potential checks and a bit about what we together aim at achieving through them. No two companies are alike, and we always find a solution that suits your needs – so don’t hesitate to contact us if you are having trouble placing your company in any of the boxes. These are just to be seen as inspiration and examples of, what we look for when uncovering potential.
Kick-starter:
3 Tiers and Potential
After this kick-starter, the WHY and first steps, and impulses of HOW will become very clear. We will provide a clear understanding of the advantages of a separation of the marketing strategy and marketing conception from the marketing production. In addition to this, initial impulses, and approaches of how this may be done will be visualised along with concrete advantages that this initiative accompanies for your enterprise
The derived next steps provide further clarity on how the topic may be further advanced and implemented in the company.
Output
- Identify potentials
- Visualise optimizing approaches
- Determine next steps
Kick-starter:
Stakeholders & Milestones
With these two essential steps, guided by external support and sparring, you now know the WHAT, WHEN, WHO, and HOW.
You get clarity through transparency and structure. The project is no longer a huge mountain to climb with countless possibilities and dependencies. Now you have defined and concrete steps and milestones. With the stakeholder map, it is now immediately clear to you, who exactly needs to be involved in your project and, above all, how they can be integrated, convinced, or developed to ambassadors.
Output
- Map of stakeholders
- Identify central and absent workflows
- Clarify challenges
- Determine next steps
Check-Up:
Stakeholders and Workflows
Through these two essential steps, guided with external support and sparring, you now know the WHAT, WHEN, WHO, and HOW.
Through transparency and structure, you will be provided with clarity.
The project is no longer a huge mountain to climb with countless possibilities and dependencies. Concrete steps and milestones are now defined, and with the stakeholder map, it is now immediately clear to you, who needs to be involved in your project and, above all, how they can be integrated, convinced, or developed to ambassadors. Labelling and highlighting all the workflows grants you clarity about which ones exist, need to be reviewed, or which may still be missing.
Output
- Mapping of stakeholders
- Planning goals, milestones and depedencies
- Clarifying approach
Check-Up:
Marketing Department
Through this important check, guided by outside support and sparring, you now know the WHAT, WHEN, WHO ,HOW and even the WHY.
Compactly and quickly, we look at the tasks and the role distribution in the team and may roughly examine central workflows and identify the ones missing in the process. In addition to this, the service provider landscape can also be briefly listed and evaluated.
Consequently, you will achieve clarity and structure on these topics, and will be able to identify starting point in order to expand the potential of your marketing.
Output
- Map of stakeholders
- Identify central and absent workflows
- Clarify challenges
- Written summary of findings
- Determine next steps
Deep Dive:
Marketing - Cost and Efficiency Analysis
This Deep Dive will provide you with an overview of the relevant fixed and variable costs. Thus, you know exactly where you stand and where you want to be. Or which prerequisites still need to be created. Important transparency and impulses for the further development of your marketing department.
Output
- Transparent evaluation of variable and fixed costs
- A decision template for make or buy
- Impulse for further development