Vario by VELUX
Dynamic content production helps roof light market leader shine
Introduction
Vario by VELUX required a partner who could deliver extensive production and content services and provide the flexibility to react to vastly different content needs quickly and efficiently.
Client:
Vario by VELUX
Case release:
Sep 2021
Services:
3D & Motion Content Writing Creative Digital Project management
"We needed a partner who could offer us a dynamic range of skills to help us take the Vario by VELUX brand to the next level. That’s where SPRING Production came in. They gave us access to a whole universe of services right when we needed them."
Patricia Iordache
Marketing Manager, VELUX
01
The Challenge
Creation of an “Architects’ Suite” within the Vario website that would act as a one-stop-shop for architects wanting to learn about specifying and designing custom roof windows. Vario by VELUX required a partner who could deliver extensive production and content services and provide the flexibility to react to vastly different content needs quickly and efficiently.
02
The Solution
By taking advantage of SPRING Production’s extensive skillset, Vario by VELUX were able to adapt to a wide range of activities and scale up their marketing production capabilities to match their ambitious objectives over the course of a 12-month period.
03
The Result
- x21 CGI animations
- x2 3D product installation and explainer videos
- Presentation design support
- Video trailer storyboarding and production
- x6 recurring newsletters
- Full content writing support for Architects’ Suite webpages
- Blog editing and transcription services
- x3 blog articles on daylight design
Dynamic content
Dynamic content made the difference
The dynamic content created for Vario by Velux included everything from CGI animations, copywriting, newsletters, and explainer videos
Wide ranging services
A whole universe of content
This project allowed us to showcase the very best of our wide ranging services. We delivered everything from CGIs and video editing to content writing and animation scripting.
Show it
Let there be light.
The CGIs we created were designed to show viewers how roof windows can enhance daylight within home spaces.
Extensive content writing
Our skilled writers embedded themselves within the Vario by VELUX marketing team and provided extensive support across the unit.
We helped to deliver all written copy for the Architects’ Suite, as well as provide monthly newsletter content writing, blog writing, and editing services.
Digital transformation.
The Architects’ Suite was built within the existing Vario by VELUX website. It was designed to act as a one-stop-shop for architects wanting to learn about specifying and designing custom roof windows.
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