Widex

Maximising WS Audiology's approach to marketing production

WS Audiology (WSA) needed a partner capable of redeveloping their working processes and delivering a comprehensive marketing production solution fit for the evolving demands of the global market. 

It was important that the audiology heavyweight could find a trustworthy partner with expansive service provisions, a flexible workflow, and the ability to scale work to suit their high ambitions.

 

Case facts at a glance

20.000

Annual production hours

25

Adaptation languages

40+

Stakeholders across Europe

Our partnership with Widex summed up in less than twenty words.

We worked with more than 40 stakeholders across Europe, North America and Asia  decentralising the marketing production.

Brief

WS Audiology (WSA) needed a partner capable of redeveloping their working processes and delivering a comprehensive marketing production solution fit for the evolving demands of the global market. 

They needed to grow their presence and redefining the position on the world stage and therefore needed to optimise their approach to marketing production.

They needed someone who could take full control of the marketing production.

Solution

SPRING Production’s unparalleled levels of security and customer service provided a seamless transition from an in-house marketing department to an outsourced production model. We provide a holistic production service, where we support the entire brand portfolio. 

Delivery

We have made a scalable partner solution, where we help Widex with all their needs – as they occur. Yearly we deliver:

  • Over 500 projects a year across all markets
  • Development of campaign core elements
  • Global adaptation in more than 25 languages
  • Language versioning and adaptations on everything from brochures to film
  • Product visualisations through 3D renders
  • CGI animations and Motion Graphics
  • SoMe illustrations

Technology visually explained.

Dynamic CGI product visualisation played a big part in the roll out of the campaign. Hundreds of various digital assets was adapted and versioned into different formats and 25 languages 

Various marketing material

For the Widex Moment campaign we delivered multiple types of material, delivered everything from core elements, to adaption in more than 25 languages.

Among the printed material we delivered was banners, inserts, brochures, guides. On the digital level we delivered 3D animations, 2D motion graphic, CGI product visualisation, language versioning and adaption for videos.

The amount of material as well as the number of stakeholders, made this a project where decentralisation played a big role. The relevant stakeholders could brief, track, proof and approve project in one place streamlining the proces, and making the decouple of the marketing production easy and smooth. 

Printed material

Brochures, flyers, posters, and exhibition and retail material was an important part of the campaign. Almost everything was versioned into 25 languages. 

WSA is redefining the industry across more than 125 global market, and adaption is the key when rolling out campaigns for these markets. 

widex-advertising-thumb

WIDEX

Video in multiple languages

Campaign video was versioned into multiple languages to suit the different markets. 

Lars Liisberg Nielsen, WSA Senior Manager, Marketing Services

“With a highly skilled production team, localised and dedicated project management, and fast turnaround times, it was an easy choice to outsource our marketing production to SPRING Production.”

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