Marketing outsourcing FAQ

#2 Who is doing the work?

While this will depend entirely upon who you choose as a production partner, it stands to reason that many outsourcing providers will be able to provide industry specialists across a range of disciplines, covering graphic, motion and digital production –– not to mention the dedicated teams of project managers that ensure smooth delivery of work. The benefit of an outsourced workforce allows you to remove the stress related to hiring expensive and unvetted freelancers –– you need not worry about staff turnover or absences either, as many outsourcing partners can scale their service according to specific and seasonal needs.

#4 What are the pitfalls of outsourcing?

We’ll bet you’ve been told that outsourcing your marketing production can be a difficult and wasteful undertaking. Many people complain that outsourcing is hindered by language barriers, poor quality work, cultural differences, security concerns, hidden costs, and inconsistent lead times –– and while this can be true for some, we can assure you that if you do your research and choose wisely, you’ll not fall victim to rogue traders and substandard service.

You can find out more about how to choose the perfect outsourcing partner in our article ‘Lost in translation: How to ensure successful outsourcing’.

#6 When should I outsource?

There will come a time when you will have to assess when your business needs to focus on growth and reducing marketing production costs. One of the first signs that you need an outsourcing partner will be when your marketing department becomes overburdened with work –– timescales, resources and quality may start to decline. Seasonal spikes in workload or specialist service provisions may also become difficult to manage and scaling to meet those demands becomes almost impossible. When it gets to this point, you may want to seriously consider an outsourcing partner.

#8 My company data is private, can I still outsource?

Of course!

To ensure your data is secure, ask a production partner about their approach to security compliance, request to learn about their network and data privacy provisions, and discuss the potential of agreeing to an NDA. Most companies who offer outsourcing will be more than happy to show you how they take care of your most private matters.

#10 How important is onboarding/training?

Onboarding is a critical factor to consider when choosing an outsourcing partner –– it provides the foundation for the entire working relationship. It is essential that you find a partner who can become an extension of your business, one who offers simplicity and transparency throughout the process. Ensure that your production partner understands your needs and can offer practical solutions to your problems.

You can learn more about SPRING Production’s approach to onboarding here: The SPRING Production Onboarding Process