True to its Danish heritage, global creative content production partner Spring Production doesn’t like to show off. It is happy to let its clients take centre stage, confident in the knowledge that their work speaks for itself. However, receiving an award from their long-time creative partner, The LEGO Group, warrants a little fanfare.
For the first time ever The LEGO Group gathered its agency partners at the Our LEGO® Agency (OLA) Brand Partnership Summit for a day of creativity and networking. It’s an opportunity for all LEGO® partners to get together and learn more about the LEGO® partnership ecosystem—and for each agency to showcase their outstanding work with everyone in the LEGO® orbit.
The day culminates with an award ceremony where, this year, Spring Production took home the ‘Unsung Hero Award’. The award celebrates the significant contributions of a standout LEGO® partner who works diligently behind the scenes to deliver exceptional results. Such recognition is especially significant for Spring Production as it acknowledges their immense effort and dedication to producing everything from packaging and motion graphics to graphic content and copywriting for the world’s biggest toy manufacturer.
“Accepting this award was a great moment for us. From packaging artwork to global campaigns, our teams work so hard for The LEGO Group, and we’re delighted to be recognised for all our work. We’re extremely proud of our relationship with such an iconic brand, and while I’ve always known everyone at SPRING is an unsung hero, it’s great to have the recognition,” said Lars Bo Hansen, Spring Production CEO.
Ultimately, whether unsung or not, a hero is a hero. And as Spring Production knows well, not all heroes wear capes.
