Maersk

Brand catalogue for Maersk

Introduction

Maersk needed a brand catalogue to provide an in-depth description of some of its digitalization efforts for an internal audience. They needed someone with an in depth knowledge of Maersk, their brand and CVI. Due to our long standing partnership, SPRING Production was a natural choice.

Client:

Maersk

Case release:

May 2022

Services:

3D & Motion Digital Graphic Production

01

The Challenge

Maersk needed a brand catalogue to provide an in-depth description of some of its digitalization efforts for an internal audience. The brand catalogue drew its visual inspiration from a Maersk campaign video.

02

The Solution

Based on the texts, images and guidelines we received, we created the catalogue layout and supplementary images, illustrations and graphics in the fresh new double-exposure style, that the client wanted to achieve.

03

The Result

This collaborative effort enabled the client’s lead agency to concentrate on the creative development of the catalogue, while SPRING Production handled the operational and production tasks in a lean and cost-efficient manner.

Production

Our work on the catalogue.

Based on the texts, images and guidelines we received, we created the catalogue layout and supplementary images, illustrations and graphics in the fresh new double-exposure style, that the client wanted to achieve.

Our image team also extracted high-res frames from the main campaign video for use in print and elsewhere. Elements from the brand catalogue were also used on Maersk’s online brand platform and internal marketing collateral such as posters, roll-ups, and digital banners. This collaborative effort enabled the client’s lead agency to concentrate on the creative development of the catalogue, while SPRING Production handled the operational and production tasks in a lean and cost-efficient manner.