Gaming is a massive, global industry.
The constant pressure to give gamers more real experiences has pushed developers and GPU manufacturers to the max. Games that boast the best graphics, often see the biggest success.
It has now come to the point whereby this technology is so good, it starts to find applications and users in non-gaming industries and contexts. This technology has the potential to replace traditional rendering engines over the next couple of years.
The biggest advances in this tech race to real-time realism can be seen with the Unreal Engine. Over the last year we have been starting to experiment and integrate Unreal into our production processes. In doing so, for applicable projects it reduces the turnaround times to provide our clients with more time for feedback. This is a big bottleneck we are working on removing, especially where multiple stakeholders are involved to review and approve the work. We are getting closer to the ability to make amends and share approvals in real time, transforming the timelines of projects that may have taken months in the past, to be produced and delivered in a matter of weeks.